At some major schools? I'd agree with you.I don't know a lot about NIL, but do you really think he can easily surpass AHL salary? Hockey players who aren't superstars like Celebrini don't seem nearly as positioned to take advantage of NIL as pretty girls like that gymnast, or football and basketball players.
At North Dakota or MN-Duluth or Denver or most of the CCHA? Hockey is the program driving the athletic department. They will put the NIL money into hockey, and if $70K-$80K is thrown out there it will be tough to beat.
Look at women's basketball: many of the top college players are coming back because they can easily surpass the WNBA rookie contract in NIL. And those are schools that are using a lot of NIL for football. A lot of major hockey programs aren't spending huge money on football.