Talk about a guy who came about in the wrong era...
Edge made a post about Matt Cardona, noting that he and Brian Myers actually e-mailed him to pitch the Edgeheads. Between that and the initiative he took to get himself over on social media (When that wasn't really being done in wrestling) as Zack Ryder, and with his look, how the f*** did he never get over as at least a solid mid-card talent?
Had the look. Had the initiative. Had the charisma. The answer is, because Vince was a f***ing idiot who raged against anybody that got over on their own, and there wasn't a suitable alternative company at the time.