What's the deal with this "NHL - Greenlife" garbage
I don't know where everyone here stands on this issue, but I find this whole advertising campaign on the NHL Network about global warming and carbon dioxide emissions to be rather annoying. I'm sure alot of people here have bought into the propaganda behind the myth, but the truth of the matter is there is no substantial scientific evidence that proves CO2 is a driving factor in the warming of the earth. It's not even a driving contributor to teh greenhouse effect, which pretty much lives and dies by the amount of water vapor in the air, not anything with Carbon in it.
It's a shame to see the NHL has bought into such a scam. We've all complained about hwo Bettman has degraded the integrity of the game we all love, but this is an all-time low.
Believe in Global Warming or not, what is so bad about taking steps to improve the environment. We all gotta live here after all. I don't mind this policy at all. Although I could do without using it as a promotion/advertisement. I would rather they just do it and not have to brag about it.
I don't know where everyone here stands on this issue, but I find this whole advertising campaign on the NHL Network about global warming and carbon dioxide emissions to be rather annoying. I'm sure alot of people here have bought into the propaganda behind the myth, but the truth of the matter is there is no substantial scientific evidence that proves CO2 is a driving factor in the warming of the earth. It's not even a driving contributor to teh greenhouse effect, which pretty much lives and dies by the amount of water vapor in the air, not anything with Carbon in it.
It's a shame to see the NHL has bought into such a scam. We've all complained about hwo Bettman has degraded the integrity of the game we all love, but this is an all-time low.
So you're saying you know better than 95% of the scientific community? Heck even the Chinese are onboard...
But even if you can't believe that CO2 and other emissions are climate changing, it isn't so hard to correlate smog days to car-use or if you live in Canada to wood-stoves and fuel heating. Even if it is just to make the quality of the air better I think it's a good initiative, my asthma hates smog.
Alright just looking at it from a business standpoint it seems like it is now the "chic" thing to do in marketing, a "green" product. I watch games on Versus and I see those stupid Subaru commercials quoting zero landfil and a wildlife perserve on the grounds of their car plant.
Why? Because that's what people want to hear. Green products and global warming is no longer the niche market of crazy left wing environmentalists of 10 years ago and is becoming more and more mainstreamed. Believe in it or not there is becoming a larger and larger share for this marketing, and if trends continue the NHL will be able to lay claim to the first of the big 4 sports to "go green."
Personally, I see the commercials on the NHL Network, and since I'm from "pretty much Canada," I have played my share of hockey on a frozen pond growing up. But I think that the commercials is such a bastardization of the mythical hockey hero learning to skate before he walks on that pond that will never freeze over anymore. That's what bothers me.
NHL does the carbon offset thing too. Personally, I see that as a waste of money ... I'd rather them try to find ways to actually reduce the greenhouse gases.
I don't have a problem with them promoting "greenness". It's good business right now. GE has the 'ecomagination' campaign going right now, and it's all cause they know it's a huge market right now.
So you're saying you know better than 95% of the scientific community? Heck even the Chinese are onboard...
But even if you can't believe that CO2 and other emissions are climate changing, it isn't so hard to correlate smog days to car-use or if you live in Canada to wood-stoves and fuel heating. Even if it is just to make the quality of the air better I think it's a good initiative, my asthma hates smog.
The 95% of the scientific community notion is a total fraud as well. It's 50-50 at best for the global warming crowd. And some of the most respected climatologists have been calling it a joke as well. l know some will come out with the red herring that scientists who don't buy into it are in the pockets of corporations, but the logical rebuttal is that some of the scientists who do claim to believe it are on government funding.
They started with the whole idea about the polar ice-caps melting, all the while ice in the Antarctic was getting thicker and fluid-pressure models by NASA showed that the reduction of ice is caused more by shifts in ocean currents than anything else.
We're also about 10 years removed from the warmest year in recent record (1998).
And to say that China is on board, of the 10 most polluted cities, 9 are in China. With the summer olympics in China, there are many countries who are trying to avoid putting off to the very last minute sending their athletes to China because of how terrible the air is there.
Fact of the matter is, you can eliminate all CO2 production in the world and it won't put a dent in the greenhouse effect because 95% of the greenhouse gases on earth is water vapor.
I grew up in Pennsylvania, a place that centuries ago was buried by glaciers hundreds of feet thick.
Some of you guys are being awfully creative with your stats and in representing what some nebulous entity called "the scientific community" actually presents in peer-reviewed research on the topic.
One is a scientific debate. Most of this is the politicization of global, climactic changes of debatable etiology only for the fact that something called science hasn't been around for very long.
Let's get back to discussing the marketing strategy behind aligning the NHL with a "green" movement. Does it translate into a positive image or not?
Is hockey a green sport? The entire sport NOW is based on freezing ice in a large arena (whether a community rink or an NHL rink the building is large).
Ice is frozen while the air temperature is not that far below the regular 68 degree room temperature.
Is hockey in an arena a huge environmental negative? Is it as bad as auto racing which burns fuel at a ridiculous rate?
The NHL isn't stupid to align itself with the green movement. That is always good business and publicity.
Only someone really in tune with hypocrisy (a very limited demographic) or.. this is a politcal comment... a moron who thinks anything said about global warming and carbon emissions is a conspiracy and a lie.... is going to find the green movement as a negative association.
While "green" is cool one needs to understand why the NHL would want to associate itself with the movement. Part of it is the NHL audience as compared to other sports is younger, more well educated and more affluent... all things that are indicators of a greater interest in the government.
In the suburbs green is a big deal.... the NHL is reliant to an incredible degree on the suburbs.
Some of you guys are being awfully creative with your stats and in representing what some nebulous entity called "the scientific community" actually presents in peer-reviewed research on the topic.
One is a scientific debate. Most of this is the politicization of global, climactic changes of debatable etiology only for the fact that something called science hasn't been around for very long.
Let's get back to discussing the marketing strategy behind aligning the NHL with a "green" movement. Does it translate into a positive image or not?
It's true I was a little hasty to say 95%, what I was thinking of was the 4th report issued by the IPCC which states that 90% of global warming in the 20th century is due to human activity.
And while the IPCC may not reflect the opinions of 95% of experts on the subject they remain in my eyes a credible authority on the matter.
I have not seen/heard the marketing described, but I don't see any problem in any business attempting to educate the public on environmental matters. Maybe someone can inform us all here: Do these communications from the NHL discuss in any way their own operations?
What I mean is this: Has the NHL stated how it plans to improve upon it's own environmental footprint?
Perhaps the following:
- adjustments to scheduling to minimize air travel
- subsidizing improvements to NHL facility (arenas) HVAC systems
- etc
Have they mentioned any of their environmental initiatives, if there are indeed any?
Whether or not CO2 contributes to global warming is irrelevant; so is the hypocrisy of the entire "green" campaign worldwide.
The only safe and relevant assumption here is this: most people desire a clean environment over a dirty one. This assumption should guide the discussion as to whether the NHL is doing the "right" or "wrong" thing. Indeed, the discussion is bound to be influenced by social norms (i.e., what is really right or wrong).
Ultimately, a rational person is probably going to decide that the NHL is following the right path (motivations aside). Cleaning up our environment can only be seen as a good thing.
You might also find a good discussion surrounding whether or not their marketing dollars could be better spent elsewhere in order to generate publicity/support for the league.
My own personal feeling is that the NHL is jumping on the green bandwagon because it's the thing to do. Do not believe for a second that they, or anyone else, is going green out of the goodness of their own hearts - there are always underlying incentives that influence decisions within business.
If they can commercialize Christmas, anything is fair game...
I don't know where everyone here stands on this issue, but I find this whole advertising campaign on the NHL Network about global warming and carbon dioxide emissions to be rather annoying. I'm sure alot of people here have bought into the propaganda behind the myth, but the truth of the matter is there is no substantial scientific evidence that proves CO2 is a driving factor in the warming of the earth. It's not even a driving contributor to teh greenhouse effect, which pretty much lives and dies by the amount of water vapor in the air, not anything with Carbon in it.
It's a shame to see the NHL has bought into such a scam. We've all complained about hwo Bettman has degraded the integrity of the game we all love, but this is an all-time low.
Then your missing the whole point of the debate imo.
We are at a technological turning point where most of the R&D shouldn't be focused on improving products that are already nearly perfect, but rather, on improving(or minimizing) the impact we have on the environment. The NHL can probably make a difference, NHL-buildings are probably far from efficient energy wise atm.
I also work in a scientific field(Biochemist) and CO2 matters. The scientific community isnt very scared of CO2 per say, but rather of what will happen beyond the tipping point of global warming.(And the release of methane(CH4) a far worst global warming agent, from the permafrost)
I don't see why someone is getting so up in arms over a League Sponsor/Partner.
It's the equivalent of a die-hard Coke drinker being upset that the league has a league-wide deal with Pepsi.
Believe in Global Warming or not, it's just a sponsor, much like State Farm, Bud Light, or Verizon.
The NHL isn't exactly NASCAR, where people will change what product they buy or what restaurant they'll eat in just because they're favorite driver changed affiliations.
Green products and global warming is no longer the niche market of crazy left wing environmentalists of 10 years ago and is becoming more and more mainstreamed.
It's getting to be more mainstream, but it's not there yet for most people in the U.S. IMO. There's still a lot that associate environmentalism with tree-hugging hippies, etc., otherwise this wouldn't have even been brought up imo.
I have seen the ads in question and do think suggesting the ponds "our heroes" learned to skate on will soon disappear is over the top, but environmentalism in general is not a bad thing for the NHL to associate itself with. Kinda hypocritical though, I can only imagine how much fossil fuel is being burned up to run our modern day arenas.
__________________ Boltprospects: Your online source for Tampa Bay Lightning Prospect News
Has "someone" had his lifestyle negatively effected by the environmental movement! That's a shame that individual concerns should take a backseat to protecting the natural environment on which the healthy existance of all life depends. Definitely we should protest!
Alright just looking at it from a business standpoint it seems like it is now the "chic" thing to do in marketing, a "green" product. I watch games on Versus and I see those stupid Subaru commercials quoting zero landfil and a wildlife perserve on the grounds of their car plant.
Why? Because that's what people want to hear. Green products and global warming is no longer the niche market of crazy left wing environmentalists of 10 years ago and is becoming more and more mainstreamed. Believe in it or not there is becoming a larger and larger share for this marketing, and if trends continue the NHL will be able to lay claim to the first of the big 4 sports to "go green."
Personally, I see the commercials on the NHL Network, and since I'm from "pretty much Canada," I have played my share of hockey on a frozen pond growing up. But I think that the commercials is such a bastardization of the mythical hockey hero learning to skate before he walks on that pond that will never freeze over anymore. That's what bothers me.
Yep.. the NHL has just jumped on the bandwagon of the green movement for PR. If you think about it, the NHL is probably the worst for the "big 4" in the US, in regards to pollution. It costs money and takes a lot of energy to make and maintain ice arenas!
If they are only doing this on the NHL network, it sounds like this is the "test phase" before they put it on other stations. Personally (probably because I can see through it), I think PR advertising is a joke. To the untrained eye, it can be very effective. It amazes me with how some people don't realize whats going on. .
I don't think we know too much beyond the commercial that has been seen. I would like to know what else they are doing with this campaign. Are they going to make a valid effort to "go green" ? If the NHL plays their cards right, this can work out very well for them because the general public is stupid and believe anything they are told or see .
I don't know where everyone here stands on this issue, but I find this whole advertising campaign on the NHL Network about global warming and carbon dioxide emissions to be rather annoying. I'm sure alot of people here have bought into the propaganda behind the myth, but the truth of the matter is there is no substantial scientific evidence that proves CO2 is a driving factor in the warming of the earth. It's not even a driving contributor to teh greenhouse effect, which pretty much lives and dies by the amount of water vapor in the air, not anything with Carbon in it.
It's a shame to see the NHL has bought into such a scam. We've all complained about hwo Bettman has degraded the integrity of the game we all love, but this is an all-time low.
When you're the NHL, you make your in-roads anywhere you can.
At least the NHL isn't as bad as the Japanese Baseball league. They claimed they had the environment in mind in their move to shorten their games from their average 3:18 time for a game. All the suckers bought it, forgetting the fact that(and I'm a huge baseball fan) that a 9-inning game that takes more than 2:30 to play has a big chance of losing a lot of people due to all the dead time. It's called smart business for the games to be shorter. There are just so many people desperate to grab onto the "green" label they can't see the forst for the trees. Pardon the pun.
