Not another attendance thread.....

I hate to do this, but is anybody very disappointed in the attendance after the New Year. We always heard that attendance picks up in January, but this year I am noticing the opposite trend (e.g., I think we set a new low against Pittsburgh on Monday). I know that attendance is up compared to last year, but I am worried that the "newness" is starting to fade and ultimately our attendance may be worse off in Newark than at CAA. Take this Friday's game against Anaheim, most people are predicting 16K for the attendance. I have to believe that a Friday against the Ducks with Niedermayer would have drawn more than that at CAA. The walk up crown has been nonexistent and I have to think that Vanderbeek is not happy. I agree that many seats are mis-priced, but I expected much better in their first year in the new arena.

I'll reserve my official judegement until after Saturday. If neither games on Fri. and Sat. sell out I'll have something to say.

Giants football probably had an effect. So like devs4thcup said I'll reserve my judgement as well.

Why would this Fridays game do better at CAA?

That place is such a dump and annoying to get in and out of

The Devils attendance has been just fine this season. Most of the empty black club seats are fans hanging out in the Fire, Ice and Goal bars during the game. Also some maybe in the restaurant too during the games. It will be like this as long as those bars have food and alcohol.

Seriously, stop coming up with these threads.

No fans on this board are part of the problem (except for you morons that dont live in NJ anymore :sarcasm:).

Last season we played 0 (yes, ZERO) Monday night home games. We've played 2 this season and just a Mon. afternoon game left.

Corresponding game last season at CAA was vs the Rangers, so scratching that, it was 2/8/07 vs the Islanders. A whopping 10,110 were in attendance.

13012 vs 10110.

GIMME A BREAK. Do YOU see a problem with having 3000 more fans in attendance?

I'll reserve my official judegement until after Saturday. If neither games on Fri. and Sat. sell out I'll have something to say.

Well then you're going to have something to say.

Well then you're going to have something to say.

I know I will :D. Saturday night hockey should always sell out against a familiar team. 17,625 isn't too hard to fill.

The Devils attendance has been just fine this season. Most of the empty black club seats are fans hanging out in the Fire, Ice and Goal bars during the game. Also some maybe in the restaurant too during the games. It will be like this as long as those bars have food and alcohol.

The club seats are sold out and there is a few hundred person waiting list, so that's not an issue at all.

The club seats are sold out and there is a few hundred person waiting list, so that's not an issue at all.

Oh I know that it is just that some are saying why are the black club seats always empty.

I hate to do this, but is anybody very disappointed in the attendance after the New Year. We always heard that attendance picks up in January, but this year I am noticing the opposite trend (e.g., I think we set a new low against Pittsburgh on Monday). I know that attendance is up compared to last year, but I am worried that the "newness" is starting to fade and ultimately our attendance may be worse off in Newark than at CAA. Take this Friday's game against Anaheim, most people are predicting 16K for the attendance. I have to believe that a Friday against the Ducks with Niedermayer would have drawn more than that at CAA. The walk up crown has been nonexistent and I have to think that Vanderbeek is not happy. I agree that many seats are mis-priced, but I expected much better in their first year in the new arena.

Why, do you think people are going to continually pay $100 for upper deck seats just because an arena is "new"?

The Devils screwed the Devils, end of story. They mispriced half the building, chased a business crowd that is non-existant (killing their walkup in the process, by making it impossible to walk up before the game, not enough time), and they showed they have absolutely no ability to book a schedule by handing the NHL a blank slate.

The most expensive ticket in the BUILDING in CAA was $90 ($72 discount) face. People are spending more than that to sit upstairs. Think about that for a second.

The Devils couldn't market gold. I still get those Isles emails and from watching everyone's games on CI (even Canadian teams, who probably need tasers to keep fans away from the building), I feel safe saying there's 29 other teams in the NHL that market the Devils under the table.

Secondly, what are you "worried" about? At this point, I think they need to be humiliated for them to understand that the business department of this team is an utter joke and it goes all the way to the top.

Thirdly, you probably had unrealistic expectations. They're actually drawing more than I thought they would in October (I think I said 14,000-15,000 on here), and much more than I thought they would when I got mailed my packet about a year ago with prices that totally boogled the mind. I really had fears of this place being a total graveyard EVERY night.

3000 seats under $65 face. Brilliant.

If you want to see the TRUE potential of this place, go back to the post-Christmas Sabres game. Huge line outside, people desperate to get seats, it was a total zoo, with surprisingly, very little help from the Sabres fans.

But, that was post Christmas, when people could afford our crazy prices, because it was a present. If they had more than 3,000 tickets that people could actually afford (other than the misused codes, who only people that travel the boards know about), you would see that zoo repeated more often. Especially if they actually played an occasional Saturday-Sunday game.

I know I will :D. Saturday night hockey should always sell out against a familiar team. 17,625 isn't too hard to fill.

Not like you can't go on Ticketmaster and see why exactly that game is going to have a hard time selling out.

Have I ever said anything about them having the balls to charge $115 for seats 9 rows up behind the goals? :)

And finally in this 3 part rant, don't forget they were comping around 1,500 tickets a night last season, and I don't know how much of the "improved" attendance in the second half was a result of tickets with holes punched in them, because I was surronded by people with comps.

Why, do you think people are going to continually pay $100 for upper deck seats just because an arena is "new"?



You keep beating this same dead horse.

It's not like every upper deck seat costs $100, come on, it's just small sections that are that price.

There is no demand for the $65, $35, $25, $20, $10 seats, let alone the $100 ones. These tickets are easy to get and it's not like people have a hard time getting these price levels for non NYR games. If these tickets were impossible to get, then you can say that price level is outrageous.

Besides, this is New Jersey, not Columbus or Nashville. The cost of living is expensive here, not to mention we have a team at the salary cap ceiling max and a brand new arena that needs to be paid off. Tickets are priced accordingly to a team based on the East Coast with a max payroll & a new building.

The only positive is that the team owns the building and maximizes its revenue. But attendance is a total dissapointment, despite the spin that Devils ownership (and some fans) have put on it. We were told that this new arena would solve our attendance problem. That hasn't happened yet.

You keep beating this same dead horse.

It's not like every upper deck seat costs $100, come on, it's just small sections that are that price.

There is no demand for the $65, $35, $25, $20, $10 seats, let alone the $100 ones. These tickets are easy to get and it's not like people have a hard time getting these price levels for non NYR games. If these tickets were impossible to get, then you can say that price level is outrageous.

Besides, this is New Jersey, not Columbus or Nashville. The cost of living is expensive here, not to mention we have a team at the salary cap ceiling max and a brand new arena that needs to be paid off. Tickets are priced accordingly to a team based on the East Coast with a max payroll & a new building.

The only positive is that the team owns the building and maximizes its revenue. But attendance is a total dissapointment, despite the spin that Devils ownership (and some fans) have put on it. We were told that this new arena would solve our attendance problem. That hasn't happened yet.

There are a couple of thousand $100 seats. There are $100 seats all over the place. Center ice four sections on each side, first 5 rows of the balcony, first couple of rows of the $75 sections, the place is littered with them.

BTW, Muttley. Every ticket (in pairs) under $65 is currently sold for this weekend.
So, there goes your "no demand" arguement. I'm sure they could dump some more tomorrow afternoon, but that goes to their own stupidity more than anything else.

They priced out of greed. They make $300K+ a night on TWO THOUSAND SEATS. That's a great base to start off of, considering they sold all of them, other than the extras they added to create even more revenue. Don't even get me started on the bunker club, where they charged god knows what per seat with the promise of tickets to all other (what?) event in the building, and the multi year committments they got out of alot of people paying $150 a night.

That leaves 15,000 seats. If the average face on those seats was $40, they would make $900K+ per sellout. If it was $45, they would cross the $1M per night threshold. At $50, the revenue max-out on tickets is near the tops in the league with less seats than the teams that make more.

Do you think the average face value of the remaining seats in the building is either of those, when all but around 3,000 seats are faced at $65 or above?

Greed. They chased a corporate market and failed, for the most part. I think you and I can actually come to an agreement on that.

Uh, look at the schedule which will explain the not so packed crowds.
We had home games 3 out of 4 nights this past week vs Rags, Kings and Pittsburgh.
Plus we played Pitt at home on Tuesday night. Another back to back home game weekend.

The overabundance of home games this month has affected the overall attendance since most fans cannot afford so many games back to back.

If they were more spread out attendnace would have been higher lately.
Ex: If the Ducks game was the only home game this weekend there is no doubt it sells out.
A lot of fans picked one game or the other this weekend.

More winning will help but the Devils are making boat loads of more cash this season compared to prior seasons at CAA, remember that.

***And for those complaining bring a friend or two to a game and try to get them hooked on Devs hockey, I have and it works.

Who cares?

The Devils make a killing off the season seats they've sold. The club seats alone prolly bring in more cash than selling out the $10, 25, and 35 sections.

Don't forget concessions, parking deals, merchandise...

The Devils will adjust ticket costs according to possible revenue. Make the most bang for your buck.

Finally: The Devils will not change ticket prices mid-season. That would cause issues with the STHers. But maybe things will change in the off-season.

Just to kill this topic once and for all about the tickets not being overpriced.

After the clubs, we have 15,000 seats left. If I say there's 2,000 yellows, and there's 4,500 $95/$115/$120 seats (probably an underestimate, and there's probably more than 2,000 yellows), that's 6,500 seats.

I'll set the average price at $105, because I don't know how many of each there is.

$682,500.

+ 2300 clubs at $150 (I'll go low because I don't know how many are bought at face value, the actual average would be higher).

$345,000.

that = $1,027,500. for 8,800 seats.

If they sold those seats for every game, they would be well entrenched in the TOP TEN in the league for gate revenue. On 8,800 seats!

So, since we are talking about average prices for the remaining seats in the building.

If we took the 6,500 seats I'm talking about, AND DIDN'T CHARGE ANYTHING FOR ANOTHER SEAT IN THE BUILDING, JUST LET THE PEOPLE IN FOR FREE, the average ticket price for the non-club seats in the building would be...

$44.53.

IF THEY GAVE AWAY 8,825... let me say that in words, if they gave away EIGHT THOUSAND, EIGHT HUNDRED and TWENTY FIVE SEATS, the average price for the non-clubs would still be $44.53, and they would still gate over a MILLION DOLLARS A NIGHT, if they sold those 8,800 seats.

SO... I'm just imagining the building is overpriced, right? And what exactly is the average non-club price for the building? And what exactly do the Devils gate when they fill the place, like they did against the Rangers, *at full price*, it has to be downright sickening and more than any team in the league (including Toronto) can even DREAM of bringing in, (and they go overcapacity!).

It's a *joke*. I'd never been motivated enough to estimate and crunch the numbers, but now I have.

/thread.

LOL, I realized I just made a case that any Canadian *town* that can finance a really fancy 9,000 seat arena with some luxury boxes and 9,000 suckers willing to pay top dollar (but not too top dollar) could have an NHL team, and not just any NHL team, a fairly successful and prosperous one.

Why, do you think people are going to continually pay $100 for upper deck seats just because an arena is "new"?

The Devils screwed the Devils, end of story. They mispriced half the building, chased a business crowd that is non-existant (killing their walkup in the process, by making it impossible to walk up before the game, not enough time), and they showed they have absolutely no ability to book a schedule by handing the NHL a blank slate.


I agree with everything this guy just said! :handclap: Additionally, I would also ax the $10 STs and leave 100% of the $10 tickets to college kids or familes that cant afford $100 tix. If you can afford $410 for a ST, you can afford $820 for a ST. If you cant afford $820 for a ST, you shouldnt be buying a $410 ST.





Finally: The Devils will not change ticket prices mid-season. That would cause issues with the STHers. But maybe things will change in the off-season.

Wrong! I suggested after about the 3rd game that the Devils take immediate and proactive action and lower the obviously mispriced sections and even wrote a letter to the Devils marketing department with CC:s to Jeff VDB and Lou (I received no answer from anyone). I suggested in the letter that they refund the STs in those sections the appropriate amount on a debit card that could be used for food and/or merchandise. Getting cash back would not have caused "issues" to any STH! If they had immediately enacted my plan, the building would be much more full and the they would have EASILY offset the lowered ticket price revenue by filling a MUCH higher volume of seats and also the cooresponding food/bevarage/concessions sales that would have come from increased attendance. And that is saying nothing about the better atmosphere a full building creates and the positive additive effect on future fanbase. The Devils didnt change prices mid season for one reason and one reason only --> COWARDICE. They didnt want the egg-on-their-face and media attention.

The "bunker" seats that you mentioned...

They are paying roughly $20,000 for those seats and they get all the events (hockey, soccer, basketball, concerts, etc.)

I don't think they're going to nix the season tickets holders that are already in the $10 seats (I believe there's less than 50 in each section).

But, I don't think they should give them to people next season...and there after.

And BG, who are you to say what people can and can't afford? I can afford the $820, but the $410 makes things a lot easier. It definitely helps with the playoffs coming around the corner! And not only that, but we pay $820 for just our parking, which to me is absolutely RIDICULOUS!

I agree with everything this guy just said! :handclap: Additionally, I would also ax the $10 STs and leave 100% of the $10 tickets to college kids or familes that cant afford $100 tix. If you can afford $410 for a ST, you can afford $820 for a ST. If you cant afford $820 for a ST, you shouldnt be buying a $410 ST.





Wrong! I suggested after about the 3rd game that the Devils take immediate and proactive action and lower the obviously mispriced sections and even wrote a letter to the Devils marketing department with CC:s to Jeff VDB and Lou (I received no answer from anyone). I suggested in the letter that they refund the STs in those sections the appropriate amount on a debit card that could be used for food and/or merchandise. Getting cash back would not have caused "issues" to any STH! If they had immediately enacted my plan, the building would be much more full and the they would have EASILY offset the lowered ticket price revenue by filling a MUCH higher volume of seats and also the cooresponding food/bevarage/concessions sales that would have come from increased attendance. And that is saying nothing about the better atmosphere a full building creates and the positive additive effect on future fanbase. The Devils didnt change prices mid season for one reason and one reason only --> COWARDICE. They didnt want the egg-on-their-face and media attention.
I agree with you 100% on the $10 seats, completely disagree about changing prices mid season.

The $10 seats should never have been for STH's. At the CAA the cheapest seats were $20, so people who had STH's there were already paying $20, so there's no reason they shouldn't be able to continue paying $20. And they only made the $10's available to former STH's, so it's not like their are new STH's there who truly could only afford the $10 seats. That pissed me off when they first announced the pricing plan like that and it still does.

As for changing prices, it's not only the STH's that have bought tickets, there would be a whole lot of other people who bought tickets through the box office/ticketmaster for individual games. Trying to get them all refunds would be a logistical nightmare, and if you didn't you could very well piss off someone who could only afford to attend a few games, then have them come to the arena and find out that prices have been lowered and they got screwed by getting tickets earlier.

Giants football probably had an effect. So like devs4thcup said I'll reserve my judgement as well.


yes most likely it did..... The Giants winning the SB and all those playoffs games throughout jan. had an effect, IMO. Now that football is finally over (probowl is a joke), we will have more sell outs in our great building!

I agree with you 100% on the $10 seats, completely disagree about changing prices mid season.

The $10 seats should never have been for STH's. At the CAA the cheapest seats were $20, so people who had STH's there were already paying $20, so there's no reason they shouldn't be able to continue paying $20. And they only made the $10's available to former STH's, so it's not like their are new STH's there who truly could only afford the $10 seats. That pissed me off when they first announced the pricing plan like that and it still does.

As for changing prices, it's not only the STH's that have bought tickets, there would be a whole lot of other people who bought tickets through the box office/ticketmaster for individual games. Trying to get them all refunds would be a logistical nightmare, and if you didn't you could very well piss off someone who could only afford to attend a few games, then have them come to the arena and find out that prices have been lowered and they got screwed by getting tickets earlier.

Just so you guys are aware on the $10 seats....they didn't offer them to us right away. In fact, we were all penciled in for the $20 seats and it wasn't until an article was published in the paper about the $10 seats that I even called and inquired about them.

They weren't going to offer the $10 seats to anyone, that is correct. However, in order to accommodate all the requests they had for upstairs, they moved a few of the $20 seat holders over to the $10 seats.

What does piss me off about the $10 seats though is that someone in my section has them and he continually sells them on stubhub, and they're going for $90 some nights.

I agree with you 100% on the $10 seats, completely disagree about changing prices mid season.

The $10 seats should never have been for STH's. At the CAA the cheapest seats were $20, so people who had STH's there were already paying $20, so there's no reason they shouldn't be able to continue paying $20. And they only made the $10's available to former STH's, so it's not like their are new STH's there who truly could only afford the $10 seats. That pissed me off when they first announced the pricing plan like that and it still does.

As for changing prices, it's not only the STH's that have bought tickets, there would be a whole lot of other people who bought tickets through the box office/ticketmaster for individual games. Trying to get them all refunds would be a logistical nightmare, and if you didn't you could very well piss off someone who could only afford to attend a few games, then have them come to the arena and find out that prices have been lowered and they got screwed by getting tickets earlier.



they need to lower the 65 dollar seats. because most fans buy 20 or 10 and just move to those seats anyway.

Just so you guys are aware on the $10 seats....they didn't offer them to us right away. In fact, we were all penciled in for the $20 seats and it wasn't until an article was published in the paper about the $10 seats that I even called and inquired about them.

They weren't going to offer the $10 seats to anyone, that is correct. However, in order to accommodate all the requests they had for upstairs, they moved a few of the $20 seat holders over to the $10 seats.

What does piss me off about the $10 seats though is that someone in my section has them and he continually sells them on stubhub, and they're going for $90 some nights.
I don't care why/how the Devils ended up selling $10 ST's, it's still asinine. If they were having problems fitting everyone they should have thought of that ahead of time, it's not like they didn't know how many STH's they had.

they need to lower the 65 dollar seats. because most fans buy 20 or 10 and just move to those seats anyway.
Absolutely. I just think that won't change until the offseason.

I don't care why/how the Devils ended up selling $10 ST's, it's still asinine. If they were having problems fitting everyone they should have thought of that ahead of time, it's not like they didn't know how many STH's they had.

Wow, what's with the bitterness? They moved people when people who weren't prior ticket holders got tickets, they had to keep things open for partial plans, etc. And, the people that have the $10 seats are FULL SEASON holders, there aren't any partial ticket holders there. And, it's not like all the $10 seats are going sold EVERY GAME! If that were the case, I would make a case for your argument.

I don't care why/how the Devils ended up selling $10 ST's, it's still asinine. If they were having problems fitting everyone they should have thought of that ahead of time, it's not like they didn't know how many STH's they had.





their mistake was listing the 10 dollar seats on the packet sent to STH's in the first place. If they wouldve left that option off, STHs wouldve never requested it. but since it was an originally an option and on the packet sent to us before the season, they had to accomdate them to keep them happy.

IMO, every ticket should be available to anyone wanting any kind of season ticket package. they shouldnt "hold" tickets for day of game sales. IMO.

Lowest crowd at CAA last season, 7.5k.
The lowest crowd at The Rock this season will be 13k.
When the tickets are priced fair, you will see more of a turnout, simple as that. We average 20$ more a ticket than most teams in this league.

Lowest crowd at CAA last season, 7.5k.
The lowest crowd at The Rock this season will be 13k.
When the tickets are priced fair, you will see more of a turnout, simple as that. We average 20$ more a ticket than most teams in this league.

I agree with your points but the crowd of 7.5k was due to severe winter ice storm in NJ that night. For some reason the Devs did not announce tix sold in the box score but actual attendance.

Wed vs Ottawa has the makings of the smallest crowd of the season, possibly 11-12k.

I agree with your points but the crowd of 7.5k was due to severe winter ice storm in NJ that night. For some reason the Devs did not announce tix sold in the box score but actual attendance.

Wed vs Ottawa has the makings of the smallest crowd of the season, possibly 11-12k.
Yikes I forgot about Ottawa coming in on Wednesday. That game should be buy one get one night haha.

Yikes I forgot about Ottawa coming in on Wednesday. That game should be buy one get one night haha.

nah, we're not the Nets...;)

I am hoping at least for 16,500 tonight and 16k for tomorrow night.
Both loud crowds that are having fun.

I agree with your points but the crowd of 7.5k was due to severe winter ice storm in NJ that night. For some reason the Devs did not announce tix sold in the box score but actual attendance.

Wed vs Ottawa has the makings of the smallest crowd of the season, possibly 11-12k.

That *was* tickets sold. That's why the Devils could never, ever sell out CAA. You can't put your arms around how many tickets they had to sell to do that. STH base was non-existant.

Ottawa is the worst road draw in the league. You would think you'd be proactive, but hey, why bother right? No ads for tonight's game, and then they dump some tikcets the morning of. Always smart, make it look like you can't get $65 tickets and $75 are hard to come by.

And then, wait, there's actually plenty availble, but now, no one shows up because they can't get in for under $95.

Freaking brilliance.

That TSN monkey with the spinning wheel could do a better job marketing the team.
"Oh, it landed on DOUBLE HAT NIGHT, so be it!"

I agree with your points but the crowd of 7.5k was due to severe winter ice storm in NJ that night. For some reason the Devs did not announce tix sold in the box score but actual attendance.

Wed vs Ottawa has the makings of the smallest crowd of the season, possibly 11-12k.Your right and the sad part about it is that this can be a huge game in the standings.Get ready to hear about it too from the Canadian press.:shakehead

Isnt it true that less tickets are available for tomorrow night than tonight?

Only a little over 15K, that is a very bad crowd. I can really understand those that say the mezzanine are overpriced. The first 5 rows of the balcony and 2 whole sections of the mezzanine were empty. I have to think we would have had a better crowd at CAA for this game. I will say that the crowd seemed very into it at times, although the first 20 minutes to me were like watching paint dry. I hate to be negative, but it is only a matter of time before the media really pounds the pavement on this and we are the laughing stock of the NHL. I only hope Vanderbeek hires an entirely new marketing staff and fixes the pricing scheme.

What media? We have what, 3 beat writers and two of them work for papers with nil circulation.

And honestly, they really need to be embarassed anyway.

What media? We have what, 3 beat writers and two of them work for papers with nil circulation.

And honestly, they really need to be embarassed anyway.

Good point, nobody cares except us and Rags fans.

Yeah, this should have been a sellout. Friday night, Neidermayer's return, reigning champions as the opponent. Pretty disappointing.

Yeah, this should have been a sellout. Friday night, Neidermayer's return, reigning champions as the opponent. Pretty disappointing.

It's not going to be a sellout with $100 upper deck seats.

It's hilarious to see the first 5 rows in two regions of the stadium being a ghost town until people realize "hey, those ushers really don't want to go up and down those steep stairs, so let's move to the better seats."

How many unoccupied yellows tonight? 12-13 hundred?

It's not going to be a sellout with $100 upper deck seats.

It's hilarious to see the first 5 rows in two regions of the stadium being a ghost town until people realize "hey, those ushers really don't want to go up and down those steep stairs, so let's move to the better seats."

How many unoccupied yellows tonight? 12-13 hundred?

I counted the people in seats tonight right before the puck dropped and there was roughly 50 people in the $100 seats.

I counted the people in seats tonight right before the puck dropped and there was roughly 50 people in the $100 seats.

Alright, so let's say they made $5,000 on those seats (probably didn't, they're probably STH who wonder why all the other STH's that sat there moved.) There's probably 700 or so of them, since there's 7 sections on each side, 5 rows starting with 15 seats and shrinking from there.

If they charged $10 for each, they would have made more money, because people would have knocked each over for them.

If they charged a fair price, like $50 and filled them, they'd make $35,000. Hell, even if they only sold half of them, they'd still make 3 times the money. :sarcasm:

I counted the people in seats tonight right before the puck dropped and there was roughly 50 people in the $100 seats.

And 42 of them were Upper Level seat holders that moved down.

I'd put in a sarcasm emoticon....... except that I'm actually serious.

Just to clarify a little something on our smallest crowd last year. We drew something like 7289 vs. the Islanders last November. There was no ice storm or foul weather at all. It was even one of those 25th anniversary photo nights. I was at the game and 289 of those fans were Islander fans. There were even some groups there that night that helped "inflate" that figure. This year is a significant improvement over last year.

I think another reason for our smaller crowds lately is that the Devils were holding a bunch of seats for potential season ticket sales. The deadline passed around the all-star game and that is when our attendance dropped. I think the Devils were announcing those seats as "sold" all this time and now that they're on the market, they go unsold. I was shocked at all the empty $35 seats at the Pittsburgh game last week.

Anyway, it is absolutely safe to say that we will have only two more sellouts this year, both vs. the Rangers. Let us look bad in whatever press we get. I'm sure whoever writes those articles will do no research or inquire as to why the players look at five empty rows and then a full section (of people who paid half price for those seats) above it when they are lined up for the national anthems.

If we think it's bad now, just wait till those seats are $125 for round 1 of the playoffs and my $20 seats jump to at least $45. They're gonna be looking at empty seats everywhere then. I really hope they come to their senses with playoff prices. In years past I've gotten my invoice in January if I can remember correctly. Haven't gotten a thing yet. Maybe they're still trying to figure out pricing.

If we think it's bad now, just wait till those seats are $125 for round 1 of the playoffs and my $20 seats jump to at least $45. They're gonna be looking at empty seats everywhere then. I really hope they come to their senses with playoff prices. In years past I've gotten my invoice in January if I can remember correctly. Haven't gotten a thing yet. Maybe they're still trying to figure out pricing.

Playoff invoices don't usually come out until February (the end of it), and you usually have a week to get the info back.

I heard that the $10 seats were going to jump to $25 (face value not discounted for STH yet) for the 1st and 2nd rounds.

I think we'll sellout 4 more games. 2 against the Rangers, the Saturday afternoon Islander game and a Friday night Flyer game.

I sit in 211 Row 2.

I feel so sorry for the people sitting 10 feet below me paying $56 more at ST price or $68 more at the Box Office! It's asinine and ridiculously priced.

In order to fail you have to try something that fails. In order to fix something you need something that has failed. Other than the pricing of non-club and upper deck, it has been a colossal failure.

$200, $35, $25, $20, $10 - keep em steady.

The "yellows" in the balcony ($65s) have got to go. Make the whole section $65/58 - or even drop it to $55-50. They aren't awful seats at all.

The Mezzanine should be all purple ($75/68).

The lower level (not club) should be all Granite ($95/78).

That would be $200, $95, $75, $65, $35, $25, $20, $10. 8 pricing levels, we currently have 10, not counting Goal Bar.

It would take no effort to make this change in the off-season. All fans are experiencing a 5% increase on their tickets ANYWAY. Make the average ticket cheaper would be quite the publicity move, right?

We have the fans to fill up this building on a consitent-non-Rangers-game basis. While currently the on-ice product is malfunctioning, you have to look at ticket prices as being the other main reason not to attend.

I sit in 211 Row 2.

I feel so sorry for the people sitting 10 feet below me paying $56 more at ST price or $68 more at the Box Office! It's asinine and ridiculously priced.

In order to fail you have to try something that fails. In order to fix something you need something that has failed. Other than the pricing of non-club and upper deck, it has been a colossal failure.

$200, $35, $25, $20, $10 - keep em steady.

The "yellows" in the balcony ($65s) have got to go. Make the whole section $65/58 - or even drop it to $55-50. They aren't awful seats at all.

The Mezzanine should be all purple ($75/68).

The lower level (not club) should be all Granite ($95/78).

That would be $200, $95, $75, $65, $35, $25, $20, $10. 8 pricing levels, we currently have 10, not counting Goal Bar.

It would take no effort to make this change in the off-season. All fans are experiencing a 5% increase on their tickets ANYWAY. Make the average ticket cheaper would be quite the publicity move, right?

We have the fans to fill up this building on a consitent-non-Rangers-game basis. While currently the on-ice product is malfunctioning, you have to look at ticket prices as being the other main reason not to attend.

Club Seats are fine as is. Upper deck is fine as is. But the balcony first few rows should be $55 and then draw down to $25/30 as you get higher. The mezzanie seats should be $65-70. Behind the nets should be $75 where the Devils shoot twice and $70 behind Marty. Somewhere in this range.

Club Seats are fine as is. Upper deck is fine as is. But the balcony first few rows should be $55 and then draw down to $25/30 as you get higher. The mezzanie seats should be $65-70. Behind the nets should be $75 where the Devils shoot twice and $70 behind Marty. Somewhere in this range.

I agree. You need to lower the prices on everything that isn't selling. If you want to make the clubs and some of the uppers a little more expensive, do that.

But $100's, $95's, $75's, and $65's (at face value, they obviously sell at discount) do not sell. $115's, somehow, do sell. I guess, because alot of STH that fled the yellows were sent there.

I think setting the downstairs price at granite is a bad idea because granite ain't selling, either.

You keep beating this same dead horse.

It's not like every upper deck seat costs $100, come on, it's just small sections that are that price.

There is no demand for the $65, $35, $25, $20, $10 seats, let alone the $100 ones. These tickets are easy to get and it's not like people have a hard time getting these price levels for non NYR games. If these tickets were impossible to get, then you can say that price level is outrageous.

Besides, this is New Jersey, not Columbus or Nashville. The cost of living is expensive here, not to mention we have a team at the salary cap ceiling max and a brand new arena that needs to be paid off. Tickets are priced accordingly to a team based on the East Coast with a max payroll & a new building.

The only positive is that the team owns the building and maximizes its revenue. But attendance is a total dissapointment, despite the spin that Devils ownership (and some fans) have put on it. We were told that this new arena would solve our attendance problem. That hasn't happened yet.




If there was no demand for tickets the 200's would not be so full all the time. :shakehead

I heard that the $10 seats were going to jump to $25 (face value not discounted for STH yet) for the 1st and 2nd rounds.

Discounted $25 playoff seating? :huh: I doubt they'll discount a playoff seat that only costs $25, but then, if I thought rationally about this I wouldnt be qualified to price Devils tickets in the first place. :sarcasm:


Make the average ticket cheaper would be quite the publicity move, right? The odds of that are similar to either the sun exploding tomorrow or a UFO landing in Times Square next week. Next year the Upper Level prices will be raised as a revenue offset for lowering the silly $100 Mezz seats. Bank on it.

Discounted $25 playoff seating? :huh: I doubt they'll discount a playoff seat that only costs $25, but then, if I thought rationally about this I wouldnt be qualified to price Devils tickets in the first place. :sarcasm:

For playoff tickets, all season ticket holders get a discount, regardless of where your seat is!

The odds of that are similar to either the sun exploding tomorrow or a UFO landing in Times Square next week. Next year the Upper Level prices will be raised as a revenue offset for lowering the silly $100 Mezz seats. Bank on it.

we will already see a 5% increase next season.

i would gladly pay $40/$35 for my seats if it meant attending more sellouts!

Only 12K for Ottowa, it looks like Vanderbeek guessed wrong about the move to Newark. The newness has worn off and before long crowds will be lower than CAA.

Let's not get silly here, it's just too many games crunched up next to each other in the dead of winter. I bet the March-April attendance will be pretty good and we'll sell out whatever playoff games we have.

Let's not get silly here, it's just too many games crunched up next to each other in the dead of winter. I bet the March-April attendance will be pretty good and we'll sell out whatever playoff games we have.

I will go on record saying that we will not sell out any weekday playoff games during the first round. It pains me to say, but it is true.

Depends who and when we play I guess, 7:30 or 8 PM starts might help on weekdays though, 7 PM isn't that convenient for a lot of people (it's fine by me personally).

Only 12K for Ottowa, it looks like Vanderbeek guessed wrong about the move to Newark. The newness has worn off and before long crowds will be lower than CAA.
Lower than CAA? I guess you forgot our crowds of 9,000 and 10,000 at the CAA against Ottawa. Come on now, get off the board Zoffinger

Lower than CAA? I guess you forgot our crowds of 9,000 and 10,000 at the CAA against Ottawa. Come on now, get off the board Zoffinger

That's the first game against Ottawa that cracked 12K in awhile.

Not saying that tonight was a good crowd, saying that anyone that didn't see this coming is a fool.

Ottawa is the worst draw in the league. Not quite sure why.

I will go on record saying that we will not sell out any weekday playoff games during the first round. It pains me to say, but it is true.

Without knowing what they're doing with the pricing?

And without knowing who they're going to play?

That's the first game against Ottawa that cracked 12K in awhile.

Not saying that tonight was a good crowd, saying that anyone that didn't see this coming is a fool.

Ottawa is the worst draw in the league. Not quite sure why.

Neither do I, but you have to be fair here, tonights crowd is the equivalent of a 9,000 or 10,000 CAA crowd.

Without knowing what they're doing with the pricing?

And without knowing who they're going to play?

Honestly, should it matter?

That's the first game against Ottawa that cracked 12K in awhile.

Not saying that tonight was a good crowd, saying that anyone that didn't see this coming is a fool.

Ottawa is the worst draw in the league. Not quite sure why.
I dont know why people are panicking about tonights draw, everyone knew it was going to be awful. The friday draw against Atlanta will be good and the President's Day game always draws well.
To think, we are *****ing about 12k fans and Isles fans were clamoring about cracking 11k last night. To be honest, when the ticket prices are ridiculous, you are not going to see big midweek night crowds, plain and simple.

Honestly, should it matter?

Every year in recent memory, other than 2001, it has.

Have they sold out more than a handful of 1st round playoff games since '98 that weren't in that 'Canes series (all playoff games in 2001 sold out), and the Rangers series.

I'm reaching to think, I would assume Game 7 sold out in 1999 and that Game 6 in 2002 did.

I think they can sellout a midweek playoff game if they don't **** people on the prices and have a start people can actually get to in time, but the opponent is going to play a part. If it's Ottawa, you can forget about it, for example, if it's Buffalo, you can bank on it, bus upon bus of drunk will descend upon the Rock.

Somewhere I think I hear the world's smallest violin playing....

We did just win right? Yes, but let's keep complaining about attendance! :shakehead

I dont know why people are panicking about tonights draw, everyone knew it was going to be awful. The friday draw against Atlanta will be good and the President's Day game always draws well.
To think, we are *****ing about 12k fans and Isles fans were clamoring about cracking 11k last night. To be honest, when the ticket prices are ridiculous, you are not going to see big midweek night crowds, plain and simple.

I think the President's Day game is going to draw crappy. I think Friday will probably be about 15K that's it, the Sharks game might be a little better than tonight, and if they don't dump 2,000 tickets at the last minute, the Isles game on that Saturday afternoon will sell out.

Ottawa is the worst draw in the league. Not quite sure why.

I like to think it's because most fans think their team will lose. ;)

I like to think it's because most fans think their team will lose. ;)

But, then, people would be knocking each other over to go to the game when the Kings come to town. :sarcasm:

I swear, every time Ottawa comes here, the crowd BLOWS.

Two years ago, when you guys couldn't be beat, there were literally 20 people at CAA. It was a great game, the Devils won, and it pissed me off to no end.

Who gives a flying **** about our attendance! How many times do we have to go thru this in a season or every season? Starting to sound like the NYR and the Flyers fans since they have nothing else to say and they are the ones looking up in the standings at the Devils. Just really tired of hearing about the attendance.:rant: I am at the Rock for every Devils game and the attendance is not bad at all. It is a lot better than the CAA that is for sure! This is getting old guys and the attendance needs to stop being talked about.:shakehead

Who gives a flying **** about our attendance! How many times do we have to go thru this in a season or every season? Starting to sound like the NYR and the Flyers fans since they have nothing else to say and they are the ones looking up in the standings at the Devils. Just really tired of hearing about the attendance.:rant: I am at the Rock for every Devils game and the attendance is not bad at all. It is a lot better than the CAA that is for sure! This is getting old guys and the attendance needs to stop being talked about.:shakehead

I don't think how the Devils do business should be ignored, though.

They bring alot of this on themselves. No promos, horrible prices, bad customer service, very few public discounts, no marketing, whatever.

Saying it's going to get worse than CAA is crazy talk (because it couldn't get worse than the last year at CAA), but if they're not going to market the Devils and the Rock any better than they do now, there's not going to be much of a difference.

I don't think how the Devils do business should be ignored, though.

They bring alot of this on themselves. No promos, horrible prices, bad customer service, very few public discounts, no marketing, whatever.

You are right there and keep telling them all the time that they need better marketing. promos are terrible and just not enough of specials going on at the games including the give aways. You want to have give aways and promotions so fans will come to the games instead of pocketing their money and watching it on TV. Newark is no longer a bad city. Rumors will be rumors but it is not bad at all and the Rock will only get better. This season is the first season and after all the phases of construction are completed bu 2011, Newark will look totally different and the atmosphere will be 100 times better than CAA ever was.

Only 12K for Ottowa, it looks like Vanderbeek guessed wrong about the move to Newark. The newness has worn off and before long crowds will be lower than CAA.

Did you come to these boards just to complain about attendance?

Who gives a flying **** about our attendance! How many times do we have to go thru this in a season or every season? Starting to sound like the NYR and the Flyers fans since they have nothing else to say and they are the ones looking up in the standings at the Devils. Just really tired of hearing about the attendance.:rant: I am at the Rock for every Devils game and the attendance is not bad at all. It is a lot better than the CAA that is for sure! This is getting old guys and the attendance needs to stop being talked about.:shakeheadWe failed to get 13,000 paying customers for the first time.so unfortantly it is noteworthy.:shakehead

Every year in recent memory, other than 2001, it has.

Have they sold out more than a handful of 1st round playoff games since '98 that weren't in that 'Canes series (all playoff games in 2001 sold out), and the Rangers series.

I'm reaching to think, I would assume Game 7 sold out in 1999 and that Game 6 in 2002 did.

I think they can sellout a midweek playoff game if they don't **** people on the prices and have a start people can actually get to in time, but the opponent is going to play a part. If it's Ottawa, you can forget about it, for example, if it's Buffalo, you can bank on it, bus upon bus of drunk will descend upon the Rock.

Unfortunatlely they probably are gonna screw people with the prices. And it's a shame because they're just to make themselves and their fans looks like idiots for not selling out a new building during the playoffs. It's a real possibility that it's going to be the case, but I'm hoping for a best case scenario of the playoffs selling out.

As it looks right now our best best for first round opponents, would be the SE winner, Philly, Pittsburgh, Montreal, Rangers, and Boston. And other than the SE team, there should be no reason why those games should be 15,000. All of those teams are good draws (maybe except Boston).

Overall, somebody should find a picture that was on the boards after the Buffalo game with that great view of the whole arena from the Balcony seats. Then they should find the clip of how loud the crowd was after the Mottau goal. Then send both of those things to Devils managment. This should be their goal for next year: to get the building like THAT more often.

Did you come to these boards just to complain about attendance?

I came to these boards last year and never brought up attendance until recently. It is just disheartening to see when we all figured that attendance would be way up. I remember in the beginning of the year there was a poll to guess the number of sell outs and the average guess was 20 to 30. We will not even crack 10 which his a shame for a new building. I agree that the ticket pricing and marketing is awful. Last night not all of the $20 or $35 seats were sold so price was not an issue for the game. I think it comes down to the fact that we have a very small fan base built around families and not corporations to fill the arena. This makes it very difficult to fill the place. The marketing department should all be fired because we need creative people that can help us get new fans and not just reach out to our already small fan base.