Newark Arena: PRUDENTIAL CENTER it will be!

At last, revenue that will go entirely to the Devils and not the NJ Sports & Exposition Authority.

http://www.nj.com/newslogs/starledger/index.ssf?/mtlogs/njo_ledgerupdate/archives/2006_12.html#217851

Congrats to you guys.

The media will call it the Prudential Center.

But for us, it'll always be THE ROCK. (Built-in nickname, for the win!)

The media will call it the Prudential Center.

But for us, it'll always be THE ROCK. (Built-in nickname, for the win!)

Yep. That is so cool sounding too. Not cheesy like the "Can" in Denver etc. Geez, that's $5 million in revenue that the team wouldn't even be geting if they stayed at the CAA. Now maybee they can hire some aggressive marketin people!

Ye-ha! I can't wait.

The media will call it the Prudential Center.

But for us, it'll always be THE ROCK. (Built-in nickname, for the win!)
Ha, nice. So much better than The Swamp.

Jeez, look at all the depressing stories underneath the article.

Congrats to you guys.

Thanks.

Ha, nice. So much better than The Swamp.

Jeez, look at all the depressing stories underneath the article.

Yep. Thank god it wasn't something stupid like Bed Bath & Beyond Center, or Chili's Arena or something really corporate sounding. Yes Prudential is a company but at least the Rock of Gibraltar logo is eartlhy, conservative and evokes strength & wisdom. Man I like this name even better now!

I like it as far as corporate names go. After all the Devils are a prudential orginization.

They should have called it the "Dunder Mifflin Arena"

While nothing inspiring, its better than the Gaylord Center. :)

I miss the days of non-corporate named arenas.

But, hey. With that 5M, you guys can finally get a good web site! ;)

I miss the days of non-corporate named arenas.

But, hey. With that 5M, you guys can finally get a good web site! ;)
Me too, but then again I can't wait until they Brendan Byrne the old one to the ground.

Interesting. Prudential was founded in Newark itself, and its central offices are like a block away from the Arena site.

"The Rock" would be a fitting nickname of the Arena...

I bet if us fans make a big enough deal, Prudential may try and market the arena with its name and the "rock".

I was hoping that it would retain a non-corporate name. Just seems classier that way. However, it IS 5mil a year that goes to the Devils, and "The Rock" isn't a bad nickname at all for an arena. Now if the Devils can market it correctly, hopefully the attendance problems will be a thing of the past.

Ha, nice. So much better than The Swamp.



im actually quite partial to the swamp. ill take the parking lot parades and the swamp monicker any day of the week. but of course the rock is nice too:yo:

The team and we fans could have done a whole lot worse than Prudential Center. The company has strong ties to the Newark and New Jersey. I would prefer Prudential Arena over Prudential Center, but the Prudential pretty good. It is also a strong company, which is good, so the name won't be changed in a couple years like the arenas named after banks.

Just as long as people fill the joint, I couldn't care what they call it. But the more money the Devils make is a good thing for us Devil fans because a strong financial organizations means that they will stay put. But I also must agree that the "Rock" is a pretty cool name.

The team and we fans could have done a whole lot worse than Prudential Center. The company has strong ties to the Newark and New Jersey. I would prefer Prudential Arena over Prudential Center, but the Prudential pretty good. It is also a strong company, which is good, so the name won't be changed in a couple years like the arenas named after banks.

oh you mean like....CoreStates Center/First Union Center/Wachovia Center?

or National Car Rental Center/Office Depot Center/BankAtlantic Center?

I like "The Rock" as a nickname. Somehow I'm thinking "We Will Rock You" will become part of the new play list there. ;)

And honestly - I don't care if they say Nynex presents the New Jersey Devils when they come out on the ice - just keep my season ticket prices down dam it.

If the unofficial nickname of the new arena is anything but "The Swamp" I'm going to be dissapointed.

Forget just calling it The Rock. Since there's an actual cliff named so, why not call it The Devil's Rock?

If the unofficial nickname of the new arena is anything but "The Swamp" I'm going to be dissapointed.

Prepare to be dissapointed, I'm pretty sure Newark is not a swamp.

Also, I fully support any and all Queen songs to be played at The Rock.

Devil's Rock is cool too. But the Prudential logo is the Rock of Gibralter, if I'm not mistaken. Calling the new arena the Gibralter is kind of lame; so just The Rock would be appropriate. I should know since I chimed in first with the name.

Devil's Rock is cool too. But the Prudential logo is the Rock of Gibralter, if I'm not mistaken. Calling the new arena the Gibralter is kind of lame; so just The Rock would be appropriate. I should know since I chimed in first with the name.

Well, why can't we play with the name? The Sharks play at the HP Pavilion, but they call it the Shark Tank. Why can't we mess around with the name? The Rock part still directly ties in with Prudential which is more than San Jose does. The Devil's Rock would just make it more our arena--- something CAA never truly was.

I miss the days of non-corporate named arenas.

But, hey. With that 5M, you guys can finally get a good web site! ;)

i like the devs site, and no, CAA is better than brendan byrne arena (sp?). i am a fan on theme named arenas though. mellon arena gets called the igloo more than mellon and remember the pond. i can deal with the rock, any other nickname wouldnt be too pc for the devils. taking the kids to "hell" or "purgatory" etc. the rock will have to do.

Maybe your official mascot can be The Rock?

Maybe your official mascot can be The Rock?

the devil with the mustache is the best mascot in the league.

my two favorite moments, pointing at a fan wearing a ranger jersey during last years playoffs, shaking his head, then lifting his (the devil mascot) jersey to stroke his six pack abs. really who makes a mascot uniform with six pack abs.

last home game vs ottawa, pour some sugar on me was playing during a stoppage, and he is dancing, grabs some guys popcorn, pours it all over himslef and rubs it in.

gotta love it.

the devil with the mustache is the best mascot in the league.

my two favorite moments, pointing at a fan wearing a ranger jersey during last years playoffs, shaking his head, then lifting his (the devil mascot) jersey to stroke his six pack abs. really who makes a mascot uniform with six pack abs.

last home game vs ottawa, pour some sugar on me was playing during a stoppage, and he is dancing, grabs some guys popcorn, pours it all over himslef and rubs it in.

gotta love it.
His name is N.J. Devil (http://www.newjerseydevils.com/2005/html/fanzone/mascot/bio.php).

http://www.newjerseydevils.com/2005/html/fanzone/mascot/images/mascotheader.jpg

His name is N.J. Devil (http://www.newjerseydevils.com/2005/html/fanzone/mascot/bio.php).

http://www.newjerseydevils.com/2005/html/fanzone/mascot/images/mascotheader.jpg

Dano hahhahahaha.

Wow, TSN is finally catching up to the times. This original post was done on Dec 20th...and TSN finally posted this article (http://www.tsn.ca/nhl/news_story/?ID=191011&hubname=nhl) today. I guess spending too much time on the Leafs issues will do that to a network.

Wow, TSN is finally catching up to the times. This original post was done on Dec 20th...and TSN finally posted this article (http://www.tsn.ca/nhl/news_story/?ID=191011&hubname=nhl) today. I guess spending too much time on the Leafs issues will do that to a network.
Vanderbeek was on the intermission report a couple of games ago. He said that it wasn't "official" at the time, but he hoped they'd make an announcement this week.

This is the announcement, TSN just waited for the official word.

Is anyone else kinda happy the Devils will have the building to themselves?

Especially since the Nets are staying at CAA or going to Brooklyn?

I know the Nets would bring additional revenue... but... for now, itll be the Devils home only.

Vanderbeek was on the intermission report a couple of games ago.

They were showing some animations and such of the arena, inside and outside, during that interview. Are those animations downloadable somewhere? Anyone know?

Is anyone else kinda happy the Devils will have the building to themselves?

Especially since the Nets are staying at CAA or going to Brooklyn?

I know the Nets would bring additional revenue... but... for now, itll be the Devils home only.

In a previous newspaper article, Vanderbeek said the thing that makes this arena different from others is that if you lease a luxury box, it includes being able to attend ALL/ANY events held at the arena, be it Devils hockey, college basketball, circus, concerts, ice shows, etc. Having the Nets playing there would make it more attractive & lucrative for potential suite leasees. It would also be better for Newark as it would give the arena and local business 41 more home dates plus playoffs. Losing the Nets will be a major loss, but despite all the hype over the approval of the Brooklyn Arena, there has yet to be a groundbreaking.

Is anyone else kinda happy the Devils will have the building to themselves?

Especially since the Nets are staying at CAA or going to Brooklyn?

I know the Nets would bring additional revenue... but... for now, itll be the Devils home only.
I'm excited because it was designed specifically for hockey and since it won't be overused there is a very good possibility that it will have the best ice in the league.

This sounds great. I like the tone of Prudential Center, at least it's better then the long name of Continental Airlines Arena.

I watched that talk during the intermission with Vanderbeek and that 3d footage of the arena looks great. I can't wait to get inside it!

His name is N.J. Devil (http://www.newjerseydevils.com/2005/html/fanzone/mascot/bio.php).

http://www.newjerseydevils.com/2005/html/fanzone/mascot/images/mascotheader.jpg

I miss Slapshot, the mascot that would grope your girlfriend. :)

I know there isn't much collegiate hockey in New Jersey, but how cool would it be if we could land a Frozen Four at the Rock?

I'm excited because it was designed specifically for hockey and since it won't be overused there is a very good possibility that it will have the best ice in the league.


According to the TSN Article Vanderbeek said that "the arena will seat 17,615 people for hockey, 18,500 for basketball and 19,000 for concerts".

According to the TSN Article Vanderbeek said that "the arena will seat 17,615 people for hockey, 18,500 for basketball and 19,000 for concerts".

Well, its an Arena that has the capacity for dual use. The Nets have been invited... but they didnt RSVP yet. We're still waiting on Brooklyn plan to fail miserably.

Well, its an Arena that has the capacity for dual use. The Nets have been invited... but they didnt RSVP yet. We're still waiting on Brooklyn plan to fail miserably.

I'm sure Newark will house several college basketball teams as well, but getting the Nets to stay would be huge for New Jersey.

Any pics of the ongoing workings ? What I had seen previously seemed already huge.

Vanderbeek has been absolutely incredible in the short time he has been the Devils owner.

I don't think we as Devils fans fully understand the magnitude of the moves to stabilize the Devils organization in New Jersey that have taken place in the last 2+ years.

Any pics of the ongoing workings ? What I had seen previously seemed already huge.The Devils official website has a nice section where you can see live cams, and updated photos. Here is the Newark Arena page (http://www.newjerseydevils.com/2005/html/theteam/teamnews/newark103006.php).

Vanderbeek has been absolutely incredible in the short time he has been the Devils owner.

I don't think we as Devils fans fully understand the magnitude of the moves to stabilize the Devils organization in New Jersey that have taken place in the last 2+ years.
I agree 100%.

It's funny, I was just thinking about that this morning. We give Lou and Marty so much praise (and deservedly so) but Vanderbeek also deserves plenty of love. For buying the team, having the main goal be success and not the bottom line, whatever it takes, and doing so much to get the new arena.

http://img1.putfile.com/thumb/1/713172363.jpg (http://www.putfile.com/pic.php?img=4465863)

I agree 100%.

It's funny, I was just thinking about that this morning. We give Lou and Marty so much praise (and deservedly so) but Vanderbeek also deserves plenty of love. For buying the team, having the main goal be success and not the bottom line, whatever it takes, and doing so much to get the new arena.

Honestly, I don't think we could've asked for a better owner than Vanderbeek. He's taken a hands-off approach and let Lou run the show and has given him the freedom to do whatever it takes to win. Not sure how other owners of non-big market teams might have reacted when Lou decided to send Almo and McGillis down to Albany last year, but Vanderbeek didn't seem to mind much since his goal has always been to just win.

As for the arena, he was able to get a deal done when the two previous ownership groups couldn't. Not only that, but he made sure to make it a world class arena. I always though that when/if the Devils did finally get a new arena, it would be on the cheaper side since they're not exactly raking in the money, but Vanderbeek seems determined to make this the best arena in the area, if not the entire league. If I'm not mistaken, the arena is going to go over budget by about $80MM or so (all of which will be covered by the Devils), but seems like he's willing to pay it rather than cut back on the project.

Just look at what Nets fans have to deal with - an owner that cares little about the sport, let along the team, and came in and cut back salary right away. He's gotten a bit better since then, but we're really lucky to have someone like Vanderbeek instead.

Honestly, I don't think we could've asked for a better owner than Vanderbeek. He's taken a hands-off approach and let Lou run the show and has given him the freedom to do whatever it takes to win. Not sure how other owners of non-big market teams might have reacted when Lou decided to send Almo and McGillis down to Albany last year, but Vanderbeek didn't seem to mind much since his goal has always been to just win.

He's not just the Hair Club for Men President, he's also a client. Or something like that. Meaning, he's not just the Devil's owner, he's also a fan.

I'm sure Newark will house several college basketball teams as well, but getting the Nets to stay would be huge for New Jersey.

pretty sure Seton Hall will play their hoops games there instead of at CAA...